Pulpit Magazine has a few words to say about Christianity Today's advertising of 'Evan Almighty.'
"Behold the cover of the latest Christianity Today. This was the first of a four-page spread (front and back covers, inside and out) shamelessly plugging the less-than-reverent sequel to Bruce Almighty. Under the guise of a “ministry initiative” called Ark Almighty, the film’s producers are targeting evangelical churches in a big way. "
"But to have this film flaunted on the cover of Christianity Today? What were the editors thinking?"
Editor's note: The same thing hundred's of other churches have been thinking...popularity and attractiveness. And for some, perhaps profit.
See Evan Almighty & "Good Deeds" Marketing
"Behold the cover of the latest Christianity Today. This was the first of a four-page spread (front and back covers, inside and out) shamelessly plugging the less-than-reverent sequel to Bruce Almighty. Under the guise of a “ministry initiative” called Ark Almighty, the film’s producers are targeting evangelical churches in a big way. "
"But to have this film flaunted on the cover of Christianity Today? What were the editors thinking?"
Editor's note: The same thing hundred's of other churches have been thinking...popularity and attractiveness. And for some, perhaps profit.
See Evan Almighty & "Good Deeds" Marketing
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