Tuesday, February 2, 2010

Megachurch Enters Doritos Super Bowl Ad Contest

“My guy Erwin McManus (Mosaic Church) created a Doritos Superbowl Ad!” tweeted fellow megachurch pastor Rick Warren last week in support of “Casket.” “Church could win $! VOTE 4 him!”

From Church Executive Magazine:

Two of his buddies apparently know the scheme and called it a “genius” plan that provides free Doritos and gets him at least a week off of work.

The commercial ends when the man overly excited after a touchdown, overturns his casket and is seen alive and well eating Doritos in front of mourners. One of his friends tries to cover for him by leaping into the aisle and proclaiming, “It’s a miracle!"

The idea for the comical ad was inspired by one of the “Casket” team member’s funeral experience. The team member’s grandfather had requested to be buried with a beer and cigarettes.

“Thx to your help Casket is at 35,000 views,” tweeted McManus, on Monday. “Help us make it 40,000 by tomorrow! (and u could win tix to the Bowl).”

This is the fourth annual Doritos “Crash the Super Bowl” contest. The makers of each of the top six entries have each won $25,000. It is now up to online voters to decide which three commercials will be aired during the Super Bowl. Votes will be taken until Jan. 31. The winners will not find out until Super Bowl Sunday when they actually see their commercial aired. Creators of the top three ads will win $1 million each. Doritos is also giving away two Super Bowl tickets every day to voters.

See commercial campaign here at Vote For The Casket.com

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