The Emergent church movement is following the Willow Creek Association, aka seeker sensitive movement, as the latest Hollywood marketing agency for the movie "Evan Almighty". The Emergent Village website announced "Get $1,000 to Impact Your Community...Our friends at Youth Specialties have teamed up with Grace Hill Media and Universal Studios on a project called Ark ALMIGHTY, which is a good deeds initiative inspired by the upcoming movie, Evan Almighty."
The Youth Specialties website describes "ARK ALMIGHTY, as a good deeds program that matches up the needs in your congregation and community with the talents and skills of the members of your church." It offers instruction on how to launch this campaign at your church. (Ray Yungen, in his book, A Time of Departing reveals the mystical roots of Youth Specialties.)
ARK ALMIGHTY.COM identifies Youth Specialties, Grace Hill Media and Willow Creek Association as sponsors. The Grace Hill Media website shares the article " Hollywood is Finding Christianity Sells."
Willow Creek's Hollywood collaboration, the Emergents' pyromarketing of the movie, and the "incentivized" church participation through cash and ARK ALMIGHTY.COM brings the commercialization of religion to a whole new level.
2 Peter 2
3And through covetousness shall they with feigned words make merchandise of you: whose judgment now of a long time lingereth not, and their damnation slumbereth not.