German magazine columnist Susanne Weingarten shares her observations on American faith...
The Recipe for Success at American Megachurches
"The megachurches mushrooming in the United States are mammoth feel-good temples providing entertainment for one and all... Megachurches use innovative packaging to sell religion. It's user-friendly, practical, authentic, and modern. The Christian is the customer. They have learned a thing or two from shopping malls and big business. They woo their target group with a heavy dose of entertainment, sophisticated technology, wall-to-wall ideas for success at home and at work, and a spring-inyour-stride message that everything's good..."
"Megachurches sell the Christian faith as the (only) path to a better, happier life. And American suburbia is lapping up this new brand of spiritual comfort food."
Read the political side of her story.
See the megachurch social agenda side of the story.