As previously noted on this blog, the mantra of the emergents ( and others ) is "the traditional methods to reach people must change, but not the message." Also noted here, "the old way of doing church doesn't work", as the condition of our world is used to prove this thesis, putting the blame on selfish, indulgent "traditionalists " in the churches today. (Ignoring the presence of fallen man and fallen spiritual forces as the root cause of our world's desperate condition.)
Here's another example of the commercial church growth marketing:
Church merchandising, marketing and endorsements reach a new level in Jacob Prasch's Product Placement in the Pews? Microtargeting Meets Megachurches .
The method of the early church was inseparable and subordinate to the Gospel message.
As previously stated ( and not too well received by some ) the method & message is making merchandise of people and developing user-communities in the "new way of doing church".
2 Peter 2
2And many shall follow their pernicious ways; by reason of whom the way of truth shall be evil spoken of. 3And through covetousness shall they with feigned words make merchandise of you...