This is part III of our look at Rick Warren's Pastor's Toolbox where Chuck McAlister guides purpose driven pastors to corporate success...
McAlister tells the story of how he built the new facility for his remodeled congregation...
Create the marketing Buzz
- Building a new facility, preferably at a new location, sends a huge message to the city in which you – the transitioning church - is located. It says, "We are a new church," and people will come to investigate. The new facility creates a buzz of curiosity in the city.
Build it and the unchurched will come, but they won't stay if the church is still the ol'same way...
- It does no good to build a new facility if you're still doing church as usual. You will not be able to retain the people who come to check out the new building.
Here's the promise of eternal reward again
- Remember, we do not take a church through this transition to be recognized or rewarded here: all that comes later, when we meet Jesus.
2 Peter 2:1 But there were false prophets also among the people, even as there shall be false teachers among you, who privily shall bring in damnable heresies, even denying the Lord that bought them, and bring upon themselves swift destruction. 2And many shall follow their pernicious ways; by reason of whom the way of truth shall be evil spoken of. 3 And through covetousness shall they with feigned words make merchandise of you...
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