Tim Challes shares a sober perspective of Christian marketing and Evan Almighty...
"...this movie, like the one before it, makes light of our faith. When people walked out of Bruce Almighty I don't think they had a greater and deeper understanding of God. They did not have greater love for and respect for Him. The genre simply could not bring so serious and important and biblical a message. Amidst all of the laughs and vulgarity there would simply not have been opportunity to really help people understand God better, despite the filmmaker's attempts. And when people walk away from Evan Almighty they will not love God more. I don't think they will have a greater understanding of the Bible. In fact, I suspect they'll see the biblical story of the flood as being as fictional as this movie--a quaint plot but completely unrealistic and implausible. Mere fiction. This movie will not and cannot bring anyone closer to God. Rather, it will necessarily project a false image of God, a false understanding of Him. And we're being told to watch this, to enjoy this, and to bring our families to see it so they can laugh with us.
Editor's note:
Not sure how a congregation participating in this campaign could approach the concepts of judgement and mercy, (let alone mortification of the sin nature and the newness of life in the Spirit) seriously after holding hands with Hollywood.
See related articles:
Evan Help Us?
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