Shepherding or Commercial Sheep-herding?

From Christian Research Network:

In another example of the worldy influence in church growth, for-the-sake-of-growth and not the Gospel we read the following in Church Business.com…

Capital Campaigns: Church Growth in a Consumer-Driven Environment
"Are you trying to capture the next generation? Trying to learn how they think? What makes them tick? Do you have what it takes to get them to your church?"

"It’s a question not only every pastor is asking but also every business across America. The businessman is spending millions trying to understand them in order to sell their products but a pastor desires to understand their needs in order to save their souls."

"Much can be learned from economics studies done by large corporations. In reviewing some of these results, we have documented seven of the most interesting observations that we believe give church leaders an important insight into successfully reaching the next generation…"

Isaiah 42:20 Seeing many things, but you do not observe; Opening the ears, but he does not hear.” 21 The LORD is well pleased for His righteousness’ sake; He will exalt the law and make it honorable. 22 But this is a people robbed and plundered; All of them are snared in holes, And they are hidden in prison houses; They are for prey, and no one delivers; For plunder, and no one says, “Restore!” 23 Who among you will give ear to this? Who will listen and hear for the time to come? (NKJV)