How the gods helped this Spanish luxury brand corner 45% of its revenue in India
, ETBrandEquity|
Feb 10, 2018, 11.00 AM IST
The 'temple' opens at 11 in the morning. Situated in South Delhi's upscale locality of Saket, the 400 square feet area is centrally air-conditioned, a divine aroma wafts through the air and a small mesmerising porcelain idol of Lord Ganesha is placed at the centre. On the right are other deities adorning the shelf: Ram, Shiva, Hanuman, Lakshmi and Saraswati. On the left, one can spot a white statue of Sai Baba.
'Head priest' Nikhil Lamba is ready for the daily ritual. Ajay Chopra, a millionaire devotee from Lucknow, is the first one to 'buy' the divine blessings of a 'limited edition' Ganesha, priced at a startling Rs 4.5 lakh.
"It's (the idol) priceless. One can never get such a beautiful Ganesha idol anywhere in India," claims Chopra, who had his tryst with Lladro when his brother-in-law from America gifted him a Krishna idol last year. The 'temple' in South Delhi happens to be one of ..
1And God spoke all these words, saying,
2“I am the LORD your God, who brought you out of the land of Egypt, out of the house of slavery.
4“You shall not make for yourself a carved image, or any likeness of anything that is in heaven above, or that is in the earth beneath, or that is in the water under the earth. 5You shall not bow down to them or serve them, for I the LORD your God am a jealous God, visiting the iniquity of the fathers on the children to the third and the fourth generation of those who hate me, 6but showing steadfast love to thousandsb of those who love me and keep my commandments.
, ETBrandEquity|
Feb 10, 2018, 11.00 AM IST
'Head priest' Nikhil Lamba is ready for the daily ritual. Ajay Chopra, a millionaire devotee from Lucknow, is the first one to 'buy' the divine blessings of a 'limited edition' Ganesha, priced at a startling Rs 4.5 lakh.
"It's (the idol) priceless. One can never get such a beautiful Ganesha idol anywhere in India," claims Chopra, who had his tryst with Lladro when his brother-in-law from America gifted him a Krishna idol last year. The 'temple' in South Delhi happens to be one of ..
"It's (the idol) priceless. One can never get such a beautiful Ganesha idol anywhere in India," claims Chopra, who had his tryst with Lladro when his brother-in-law from America gifted him a Krishna idol last year. The 'temple' in South Delhi happens to be one of ..
1And God spoke all these words, saying,
2“I am the LORD your God, who brought you out of the land of Egypt, out of the house of slavery.
4“You shall not make for yourself a carved image, or any likeness of anything that is in heaven above, or that is in the earth beneath, or that is in the water under the earth. 5You shall not bow down to them or serve them, for I the LORD your God am a jealous God, visiting the iniquity of the fathers on the children to the third and the fourth generation of those who hate me, 6but showing steadfast love to thousandsb of those who love me and keep my commandments.
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